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Sports & Education in Africa Foundation (SEAF)

Work Done: Full brand identity design to establish donor trust, visual consistency, and a scalable foundation identity.

Company Overview

Organization Name
Sports & Education in Africa Foundation
Primary Market
Africa (Programs in The Gambia and Côte d’Ivoire)
Industry
Non-Governmental Organization (NGO), Education, Sports Development
Organization Stage
Growing NGO, Community Impact & Outreach Phase

Organization Description

Sports & Education in Africa Foundation (SEAF) is a non-profit organization dedicated to improving access to education and sports for African children through direct community engagement and volunteer-driven programs.

Target Stakeholders

  • Children and families
  • Donors and sponsors
  • Volunteers and partners
  • Community institutions

The Challenge

How do you build donor trust and recognition without a professional brand identity?

As SEAF expanded its programs across regions, the foundation lacked a consistent visual identity to represent its mission professionally and inspire confidence among donors, partners, and volunteers.

  • No consistent brand system
  • Informal and fragmented visual communication
  • Difficulty presenting a credible public image

Our Process

A trust-first NGO branding strategy.

Discovery & Mission Review

We reviewed SEAF’s mission, values, and community focus to understand how to translate impact into a credible and emotionally resonant identity.

Brand Strategy & Visual Architecture

A warm, hopeful, and youth-focused visual system was designed, balancing emotion with professionalism.

Execution

Core brand assets and comprehensive guidelines were developed to ensure consistent use across regions and programs.

Final Solution

A cohesive NGO brand system built for credibility, trust, and scale.

  • Foundation logo design
  • Color palette and typography system
  • Brand patterns and visual elements
  • Brand gadgets and assets
  • Comprehensive brand guidelines documentation

Results & Impact

From informal visuals to a cohesive, trusted NGO identity.

  • Improved donor confidence
  • Stronger visual consistency across regions
  • Clearer public recognition of the foundation
  • Brand foundation ready for future expansion

Challenges Faced

Balancing emotional appeal with professional credibility.

The brand needed to feel hopeful and community-driven without appearing informal or inconsistent to donors and institutional partners.

Reflections & Insights

Strong brand consistency is a critical growth enabler for NGOs .

A well-defined identity allows foundations to scale programs, partnerships, and fundraising efforts with confidence.

Let’s Build the Right Structure

Build a brand donors trust and communities recognize.

If you run an NGO or foundation and need a professional brand identity that supports trust, fundraising, and long-term growth, we help you design the structure that makes your mission credible.