Work Done: Policy advocacy video translating complex research findings into actionable public health policy narratives.
EDCTP is a global partnership supporting clinical research to accelerate the development and implementation of medical interventions against infectious diseases in sub-Saharan Africa.
How do you ensure research findings influence real-world policy rather than remain locked in reports?
EDCTP faced a common policy challenge, high-quality research outcomes were not always translated into actionable policy due to dense, text-heavy communication formats.
Turning evidence into narrative-driven advocacy.
We reviewed research findings, policy objectives, and advocacy goals to align messaging with real decision-making contexts.
Complex research insights were reframed into a clear policy story: problem, evidence, gap, and call to action.
A concise advocacy video was produced, optimized for policy events, presentations, and online dissemination.
A policy advocacy asset built for clarity, influence, and reuse.
From static reports to a dynamic policy advocacy tool.
Condensing complex research without losing accuracy.
The main challenge was maintaining scientific integrity while simplifying content for non-technical policy audiences.
Policy impact increases when research is communicated visually and strategically .
Translating evidence into narrative-driven advocacy bridges the gap between research and real-world decision-making.
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