ASPI-MHD, Lagos, Nigeria
Work Done: A brand identity system for a mental health consulting NGO developed from the SEEK GSP model.
ASPI-MHD — Awareness & Support for Psychotherapy Initiatives on Mental Health Development — is a Lagos-based advocacy organization that needed a professional brand identity to support its mission-driven work.
- Market
- Lagos, Nigeria
- Industry
- Mental Health Advocacy, Psychotherapy Awareness, Non-Profit, Social Impact
- Stage
- Established NGO, Brand Development & Credibility Building Phase
ASPI-MHD is a Nigerian non-profit based in Lagos, dedicated to raising awareness about mental health, promoting psychotherapy as a pathway to wellbeing, and advocating for improved mental health services and support systems. A professional brand identity was essential to build trust with donors, partners, healthcare providers, and the communities it serves across Lagos and beyond.
Target stakeholders
- Individuals and families affected by mental health conditions
- Donors, funding partners, and grant-making organizations
- Healthcare providers, therapists, and mental health professionals
- Government health agencies and regulatory bodies
- Partner NGOs and community-based organizations
- Media and public awareness platforms
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