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European & Developing Countries Clinical Trials Partnership (EDCTP)

Work Done: Policy advocacy video translating complex research findings into actionable public health policy narratives.

Company Overview

Organization Name
European & Developing Countries Clinical Trials Partnership (EDCTP)
Primary Market
International, Europe & Africa
Industry
Public Health, Research, Policy, Global Health Partnerships
Organization Stage
International Research Partnership, Policy & Impact Phase

Company Description

EDCTP is a global partnership supporting clinical research to accelerate the development and implementation of medical interventions against infectious diseases in sub-Saharan Africa.

Target Stakeholders

  • Policymakers and government institutions
  • Researchers and academic partners
  • Health program implementers
  • Donors and international agencies

The Challenge

How do you ensure research findings influence real-world policy rather than remain locked in reports?

EDCTP faced a common policy challenge, high-quality research outcomes were not always translated into actionable policy due to dense, text-heavy communication formats.

  • Research outputs difficult for policymakers to digest
  • Over-reliance on written reports
  • Limited emotional and narrative engagement

Our Process

Turning evidence into narrative-driven advocacy.

Discovery & Alignment

We reviewed research findings, policy objectives, and advocacy goals to align messaging with real decision-making contexts.

Narrative & Visual Strategy

Complex research insights were reframed into a clear policy story: problem, evidence, gap, and call to action.

Execution

A concise advocacy video was produced, optimized for policy events, presentations, and online dissemination.

Final Solution

A policy advocacy asset built for clarity, influence, and reuse.

  • Policy advocacy and publicity video
  • Clear narrative structure connecting research to policy action
  • Professional institutional visual tone
  • Reusable asset for events, outreach, and stakeholder engagement

Results & Impact

From static reports to a dynamic policy advocacy tool.

  • Improved clarity during policy discussions
  • Stronger engagement with policymakers
  • Enhanced visibility of EDCTP’s research impact

Challenges Faced

Condensing complex research without losing accuracy.

The main challenge was maintaining scientific integrity while simplifying content for non-technical policy audiences.

Reflections & Insights

Policy impact increases when research is communicated visually and strategically .

Translating evidence into narrative-driven advocacy bridges the gap between research and real-world decision-making.

Let’s Build the Right Structure

Turn research into policy-impacting communication.

If you lead a research institution, NGO, or policy organization and struggle to translate evidence into action, we help you design advocacy assets that influence decisions and drive real-world impact.