
London School of Hygiene and Tropical Medicine
A digital learning platform translating 20+ of research in mental health for people living with HIV in sub-saharan Africa into scalable Group Support Psychotherapy training and education.



Managing multiple brands under one organization is not the same as managing one brand. Without a deliberate brand architecture, your subsidiaries develop conflicting identities that dilute the group's authority. Investors struggle to understand the structure. Customers cannot see the connection between entities. Partners question the stability of the organization. A proper multi-brand system makes every subsidiary feel distinct while making the group feel unstoppable.




The master blueprint showing how every brand in the organization fits together.
The anchor brand that holds the entire organization together visually.
Distinct identities for every entity that still feel like part of the family.
Defined conventions for how every entity references its relationship to the group.
The single governance document that rules the entire brand ecosystem.
Individual reference documents so each entity team knows exactly what to do.

A digital learning platform translating 20+ of research in mental health for people living with HIV in sub-saharan Africa into scalable Group Support Psychotherapy training and education.

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